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FAQs

Everything You Need to Know About Working With Primex Group

ABOUT PRIMEX GROUP

Primex Group operates as a direct execution partner for brands and ecommerce investors, not a traditional agency. Agencies advise; we execute. We take full operational responsibility for marketplace accounts across Amazon, Walmart, TikTok Shop, Shopify, and eBay, alongside brand management, warehouse coordination, and distribution across Europe, UK, USA, and UAE. That means we handle the day-to-day operational complexity so you can focus on capital, product, and strategy.

We have active operations and local execution infrastructure in Europe, United Kingdom, United States, and United Arab Emirates, with offices in Telford (UK), Spring TX (USA), Dubai (UAE), and Lahore (PK). Each market is managed with local expertise, not remote guesswork.
Consultants advise and leave. Agencies typically manage one channel, usually just advertising or just listings, and hand execution back to you. We operate as an embedded execution partner, taking full responsibility for the complete operational lifecycle across marketplace management, brand representation, warehouse coordination, and commercial growth. We are accountable for outcomes, not slide decks.

WHO WE WORK WITH

Yes. We work with brand and non-brand ecommerce investors who have allocated capital and want to build structured marketplace operations on Amazon, Walmart, TikTok Shop, or Shopify. We handle everything from account setup and catalog governance to daily operational execution. You do not need an existing account or branded product to start working with us.

Yes. We provide compliant account setup, structured onboarding, and full operational foundations for new sellers and investors launching from scratch on any platform we manage. Our priority is getting your platform live correctly from day one, not rushing a launch that creates compliance problems later.
We work with emerging and established brands across FMCG, Beauty and Personal Care, Baby and Nursery, Health and Wellness, Pet Care, and Household categories. Brands need inventory readiness and a genuine commitment to growth. We are not suited to single-SKU experiments or brands without a clear commercial plan.
We work with both. Funded sellers and ecommerce operators engage us to scale existing marketplace operations across Amazon, Walmart, TikTok Shop, and eBay with proper structure and execution discipline. Brands engage us for full commercial and marketplace management. Many partners sit across both categories.

AMAZON MANAGEMENT

We manage the complete Amazon operation including Seller Central and Vendor Central accounts. This covers account setup and verification, Brand Registry enrolment, catalog governance, listing optimisation, pricing strategy, PPC campaign management, compliance monitoring, inventory planning, fulfillment coordination, and performance reporting. We handle the full account, not just one or two areas.

Yes, always. You retain full ownership of your Amazon account, brand assets, data, and commercial relationships. We operate as an authorised management partner executing daily operations on your behalf. You have full visibility of everything happening in your account at all times.
We monitor account health metrics daily including Order Defect Rate, Late Shipment Rate, and policy compliance indicators. Catalog governance, pricing controls, and proactive compliance management prevent the most common causes of listing suppression and account suspension. In Q1 2025, 14% of Amazon seller accounts faced suspensions. Our model is built to keep you out of that statistic through disciplined, compliant operations rather than reactive firefighting.

Yes. We have operational experience across both account types. Seller Central gives brands more pricing control and commercial flexibility. Vendor Central is a first-party model where Amazon purchases inventory directly. The right choice depends on your category, volume, and commercial goals. We assess this during onboarding and recommend the appropriate structure.

WALMART MARKETPLACE MANAGEMENT

Yes. We manage Walmart Marketplace operations for brands, funded sellers, and investors targeting the US market. This covers application and approval support, account setup, catalog management, pricing discipline, fulfillment coordination, and ongoing performance optimisation. Walmart holds 9.6% of all US ecommerce sales and is the second largest marketplace in the United States after Amazon.
Yes. Walmart Marketplace requires an application and approval process that evaluates product quality, fulfillment capability, pricing competitiveness, and business legitimacy. International brands need US business registration, an EIN, and compliant fulfillment infrastructure. We guide brands through the full approval and setup process so the account launches correctly.
Walmart’s algorithm prioritises competitive pricing, fulfillment speed, and catalog accuracy in a way that differs from Amazon’s Buy Box model. Walmart also has stricter initial approval requirements and a smaller but rapidly growing seller base, which means less competition in many categories compared to Amazon. We adapt our operational approach to each platform’s specific requirements rather than applying the same method across both.

TIKTOK SHOP MANAGEMENT

Yes. We establish and manage TikTok Shop operations for brands, sellers, and investors seeking structured entry and controlled execution. TikTok Shop is the fastest growing commerce channel in 2025, generating approximately $500 million in US sales during Black Friday to Cyber Monday 2025 alone. For brands in Beauty, Health, FMCG, and Household categories it represents a significant and underutilised revenue opportunity.
TikTok Shop is content-driven and discovery-led rather than search-driven. Products surface through short-form video, live shopping events, and creator partnerships rather than keyword-based search. This requires a different operational approach to listing setup, content coordination, and performance tracking. We manage the platform operations side while aligning with your content and creator strategy.
Yes. We handle full account setup, product onboarding, compliance verification, and operational foundations for first-time TikTok Shop sellers and investors. Getting the account structure right from the start avoids the compliance and operational issues that affect brands who launch without proper setup.

SHOPIFY MANAGEMENT

Yes. We build and manage Shopify as a structured direct-to-consumer channel for brands and investors. This covers store setup, backend operations, technical coordination, catalog management, and ongoing optimisation for conversion and long-term performance. Shopify powers over 6.9 million stores globally and processed $292 billion in GMV in 2024. For brands it is the most important channel for owning the customer relationship directly.
Shopify and marketplaces serve different stages of the customer journey. Marketplaces like Amazon provide access to an existing audience actively searching for products. Shopify gives brands ownership of the customer relationship, customer data, and full control over the experience. We manage both simultaneously, ensuring inventory, pricing, and brand presentation are consistent across all channels.
Both. We take over management of existing Shopify stores and build new ones from scratch depending on where the brand is starting from. For existing stores we begin with a technical and commercial audit before making any changes.

WAREHOUSE AND FULFILLMENT

We coordinate warehouse operations and fulfillment as part of our broader marketplace and distribution management. This includes inventory planning, stock positioning for Amazon FBA and other fulfillment channels, demand forecasting, restock coordination, and cross-border logistics management across Europe, UK, USA, and UAE. We ensure the product is in the right place at the right time to protect marketplace rankings, Buy Box eligibility, and order fulfillment rates.

We use demand-based forecasting and structured inventory allocation to coordinate stock across marketplaces, wholesale channels, and physical distribution simultaneously. Inventory allocated to Amazon FBA, Walmart fulfillment, and direct dispatch is managed within a unified operational framework to prevent stockouts on one channel and overstocking on another.

We plan ahead using sales velocity data, historical seasonal patterns, and promotional calendars to ensure stock is in place before demand spikes. Reactive restocking during peak periods is too slow and too expensive. Our approach is proactive forecasting and early positioning so your listings stay live and your rankings stay protected during the periods that matter most commercially.

BRAND MANAGEMENT

Brand management at Primex covers the full commercial representation of your brand across marketplace channels and trade relationships. This includes Amazon Brand Registry management, listing governance, channel pricing control, unauthorised seller monitoring, trade account coordination, and performance reporting. We act as an extension of your commercial team, managing the operational execution while you retain full ownership and strategic direction.

No. You retain complete ownership of your brand, accounts, data, and all commercial assets. We manage operational execution on your behalf under a structured partnership agreement. Strategic decisions are always made collaboratively with full transparency.
Yes. We manage brand presence simultaneously across Amazon, Walmart, TikTok Shop, Shopify, eBay, bol.com, and eprice.it. Catalog consistency, pricing discipline, and brand representation are maintained across all platforms under one operational framework rather than managed independently per channel.

ONBOARDING AND ENGAGEMENT

Following engagement we work through a structured 60 to 90 day setup and optimisation period. This covers account structuring, catalog governance, compliance alignment, advertising setup, and performance benchmarking. After this foundation is in place, compounding growth begins as operational systems mature and data accumulates. We do not promise instant results and we do not cut corners on setup to appear faster.
Our model is built around long-term partnership because sustainable ecommerce growth requires operational consistency over time. Specific commitment terms are discussed during consultation based on your service scope, platforms, and target markets. Contact us to discuss the structure that fits your situation.
We provide structured performance reporting with clear KPIs across all managed channels. This covers revenue growth, account health scores, advertising ROI, Buy Box percentage, inventory accuracy, fulfillment rates, and category performance. Reports include strategic insights and forward recommendations, not just historical data. You always have a complete picture of what is happening and why.
Our model is designed for businesses with genuine scale ambition and operational readiness. If you are a small business with committed capital, a clear growth plan, and serious intent to scale on Amazon, Walmart, TikTok Shop, or Shopify, we are happy to assess whether the fit is right. We do not offer advisory-only or partial support engagements.
The first step is a consultation call where we understand your current position, target platforms, and operational requirements. From there we present a clear engagement framework. You can reach us via the contact form, by phone at UK 0121 806 0050 or USA +1 078 67352 225, on WhatsApp at +44 7883 254070, or by email at trade@primexgroup.co.uk.
What is your minimum order value?
Our standard minimum commercial order value starts from USD $5,000 (or equivalent), depending on category and product mix. Larger pallet or container-based agreements may require higher thresholds.

We supply to registered businesses operating from verified commercial premises. This includes cash & carry operators, retailers, restaurants, and wholesale trade customers.

No. Commercial supply is available exclusively to approved business addresses with proper commercial registration.

For palletized deliveries, customers must have suitable unloading access and appropriate handling capability, including forklift or pallet equipment where required.

Credit terms may be available subject to commercial review and approval. Initial transactions are typically processed on a pro-forma basis.

We operate commercial supply relationships across the United Kingdom, United States, and United Arab Emirates, supporting cross-border trade where applicable.

Commercial buyers must provide business registration documentation, proof of commercial premises, and relevant trade licenses depending on jurisdiction and product category.

Category management is the strategic organization and optimization of products by category rather than individual SKUs — improving purchasing, pricing, and profitability decisions.
with direct application to ecommerce, marketplace, and trade execution — not theoretical consulting.
Our category management model is designed for brands with multiple products or SKUs requiring portfolio optimization and strategic planning.
We provide margin and pricing analysis to optimize profitability while maintaining competitive positioning across channels.
Category performance should be reviewed quarterly, with ongoing monitoring of market trends, competitive movement, and channel performance.
You retain complete ownership of your brand and all commercial assets. We manage operational execution on your behalf.

Commercial buyers must provide business registration documentation, proof of commercial premises, and relevant trade licenses depending on jurisdiction and product category.

Commercial buyers must provide business registration documentation, proof of commercial premises, and relevant trade licenses depending on jurisdiction and product category.